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New York & Company

New York & Company is a fashion retailer known for clothing and accessories for women's work attire. The company has a strong e-commerce presence, including a nationwide network of brick-and-mortar retail shops and outlet stores.

Alliance Data Card Services began the process of discussing their partnership agreement with New York & Company for the renewal of their credit card loyalty program. With the conversation being pivotal in their relationship, a customized presentation was prepared for company stakeholders. Leveraging the strength of an active holiday campaign featuring celebrities Eva Mendez and Jennifer Hudson, we aligned the design to existing New York & Company brand standards and a theme which embodied the spirit the New York lifestyle—”Bright lights. Big City.” 

Art Direction  —  Design

New York & Company

New York & Company is a fashion retailer known for clothing and accessories for women's work attire. The company has a strong e-commerce presence, including a nationwide network of brick-and-mortar retail shops and outlet stores.

Alliance Data Card Services began the process of discussing their partnership agreement with New York & Company for the renewal of their credit card loyalty program. With the conversation being pivotal in their relationship, a customized presentation was prepared for company stakeholders. Leveraging the strength of an active holiday campaign featuring celebrities Eva Mendez and Jennifer Hudson, we aligned the design to existing New York & Company brand standards and a theme which embodied the spirit the New York lifestyle—”Bright lights. Big City.”

Art Direction  —  Design

New York & Company

New York & Company is a fashion retailer known for clothing and accessories for women's work attire. The company has a strong e-commerce presence, including a nationwide network of brick-and-mortar retail shops and outlet stores.

Alliance Data Card Services began the process of discussing their partnership agreement with New York & Company for the renewal of their credit card loyalty program. With the conversation being pivotal in their relationship, a customized presentation was prepared for company stakeholders. Leveraging the strength of an active holiday campaign featuring celebrities Eva Mendez and Jennifer Hudson, we aligned the design to existing New York & Company brand standards and a theme which embodied the spirit the New York lifestyle—”Bright lights. Big City.”

Art Direction  —  Design

New York & Company

New York & Company is a fashion retailer known for clothing and accessories for women's work attire. The company has a strong e-commerce presence, including a nationwide network of brick-and-mortar retail shops and outlet stores.

Alliance Data Card Services began the process of discussing their partnership agreement with New York & Company for the renewal of their credit card loyalty program. With the conversation being pivotal in their relationship, a customized presentation was prepared for company stakeholders. Leveraging the strength of an active holiday campaign featuring celebrities Eva Mendez and Jennifer Hudson, we aligned the design to existing New York & Company brand standards and a theme which embodied the spirit the New York lifestyle—”Bright lights. Big City.”

Art Direction  —  Design

New York & Company

New York & Company is a fashion retailer known for clothing and accessories for women's work attire. The company has a strong e-commerce presence, including a nationwide network of brick-and-mortar retail shops and outlet stores.

Alliance Data Card Services began the process of discussing their partnership agreement with New York & Company for the renewal of their credit card loyalty program. With the conversation being pivotal in their relationship, a customized presentation was prepared for company stakeholders. Leveraging the strength of an active holiday campaign featuring celebrities Eva Mendez and Jennifer Hudson, we aligned the design to existing New York & Company brand standards and a theme which embodied the spirit the New York lifestyle—”Bright lights. Big City.”

Art Direction  —  Design

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Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

greetings@bryanrauch.com

©2019 — Bryan Rauch. All rights reserved.

©2019 — Bryan Rauch. All rights reserved.

©2019 — Bryan Rauch. All rights reserved.