Arizona State University

Arizona State University—Mary Lou Fulton Teachers College

Creative Direction — Design

Partnering with the leadership team at the Mary Lou Fulton Teachers College, an ownable brand presence was created, leveraging the core Arizona State University brand standards as its foundation.

With the university guidelines being strict with many of the more common brand tools and elements, a unique approach was explored to help the team emphasize their brand voice and values specifically.

These new assets would help deliver the overall brand message, while working hard to emphasize the importance of being interconnected, striving for interpersonal engagement, forming healthy relationships, and reinforcing the concept of educational systems built to create deep and meaningful learning experiences.

Partnering with the leadership team at the Mary Lou Fulton Teachers College, an ownable brand presence was created, leveraging the core Arizona State University brand standards as its foundation.

With the university guidelines being strict with many of the more common brand tools and elements, a unique approach was explored to help the team emphasize their brand voice and values specifically.

These new assets would help deliver the overall brand message, while working hard to emphasize the importance of being interconnected, striving for interpersonal engagement, forming healthy relationships, and reinforcing the concept of educational systems built to create deep and meaningful learning experiences.

Partnering with the leadership team at the Mary Lou Fulton Teachers College, an ownable brand presence was created, leveraging the core Arizona State University brand standards as its foundation.

With the university guidelines being strict with many of the more common brand tools and elements, a unique approach was explored to help the team emphasize their brand voice and values specifically.

These new assets would help deliver the overall brand message, while working hard to emphasize the importance of being interconnected, striving for interpersonal engagement, forming healthy relationships, and reinforcing the concept of educational systems built to create deep and meaningful learning experiences.

Partnering with the leadership team at the Mary Lou Fulton Teachers College, an ownable brand presence was created, leveraging the core Arizona State University brand standards as its foundation.

With the university guidelines being strict with many of the more common brand tools and elements, a unique approach was explored to help the team emphasize their brand voice and values specifically.

These new assets would help deliver the overall brand message, while working hard to emphasize the importance of being interconnected, striving for interpersonal engagement, forming healthy relationships, and reinforcing the concept of educational systems built to create deep and meaningful learning experiences.

Partnering with the leadership team at the Mary Lou Fulton Teachers College, an ownable brand presence was created, leveraging the core Arizona State University brand standards as its foundation.

With the university guidelines being strict with many of the more common brand tools and elements, a unique approach was explored to help the team emphasize their brand voice and values specifically.

These new assets would help deliver the overall brand message, while working hard to emphasize the importance of being interconnected, striving for interpersonal engagement, forming healthy relationships, and reinforcing the concept of educational systems built to create deep and meaningful learning experiences.