Barbie
Barbie
Barbie
Barbie
Barbie

Art Direction  —  UI

Art Direction  —  UI

Art Direction  —  UI

Art Direction  —  UI

Art Direction  —  UI

Barbie is an iconic fashion doll company known for inspiring the imaginations and aspirations of girls around the world.

The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make barbie.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.

Barbie is an iconic fashion doll company known for inspiring the imaginations and aspirations of girls around the world.

The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make barbie.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.

Barbie is an iconic fashion doll company known for inspiring the imaginations and aspirations of girls around the world.

The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make barbie.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.

Barbie is an iconic fashion doll company known for inspiring the imaginations and aspirations of girls around the world.

The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make barbie.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.

Barbie is an iconic fashion doll company known for inspiring the imaginations and aspirations of girls around the world.

The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make barbie.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.

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Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

greetings@bryanrauch.com

©2020 — Bryan Rauch. All rights reserved.

©2019 — Bryan Rauch. All rights reserved.

©2019 — Bryan Rauch. All rights reserved.