Caterpillar
Caterpillar
Caterpillar
Caterpillar
Caterpillar

Art Direction  —  UI

Art Direction  —  UI

Art Direction  —  UI

Art Direction  —  UI

Art Direction  —  UI

To help fuel an increase in parts and equipment sales within U.S. and Chinese markets, Caterpillar engaged IBM iX to help deliver a best-in-class retail customer experience. 

The creative team was focused on evolving a more cohesive user experience spread across various device formats, while helping B2C customers become even more loyal B2B customers. Through this process, Caterpillar would be able to help target new or unknown consumers for the CAT business.

Additionally, iX was able to help CAT connect to their customers by helping them identify specific part specifications needed while in-the-field. This step helped users with the means to have parts shipped to specific geographic locations and assisting customers with establishing business relationships with their CAT dealers.

To help fuel an increase in parts and equipment sales within U.S. and Chinese markets, Caterpillar engaged IBM iX to help deliver a best-in-class retail customer experience. 

The creative team was focused on evolving a more cohesive user experience spread across various device formats, while helping B2C customers become even more loyal B2B customers. Through this process, Caterpillar would be able to help target new or unknown consumers for the CAT business.

Additionally, iX was able to help CAT connect to their customers by helping them identify specific part specifications needed while in-the-field. This step helped users with the means to have parts shipped to specific geographic locations and assisting customers with establishing business relationships with their CAT dealers.

To help fuel an increase in parts and equipment sales within U.S. and Chinese markets, Caterpillar engaged IBM iX to help deliver a best-in-class retail customer experience. 

The creative team was focused on evolving a more cohesive user experience spread across various device formats, while helping B2C customers become even more loyal B2B customers. Through this process, Caterpillar would be able to help target new or unknown consumers for the CAT business.

Additionally, iX was able to help CAT connect to their customers by helping them identify specific part specifications needed while in-the-field. This step helped users with the means to have parts shipped to specific geographic locations and assisting customers with establishing business relationships with their CAT dealers.

To help fuel an increase in parts and equipment sales within U.S. and Chinese markets, Caterpillar engaged IBM iX to help deliver a best-in-class retail customer experience. 

The creative team was focused on evolving a more cohesive user experience spread across various device formats, while helping B2C customers become even more loyal B2B customers. Through this process, Caterpillar would be able to help target new or unknown consumers for the CAT business.

Additionally, iX was able to help CAT connect to their customers by helping them identify specific part specifications needed while in-the-field. This step helped users with the means to have parts shipped to specific geographic locations and assisting customers with establishing business relationships with their CAT dealers.

To help fuel an increase in parts and equipment sales within U.S. and Chinese markets, Caterpillar engaged IBM iX to help deliver a best-in-class retail customer experience. 

The creative team was focused on evolving a more cohesive user experience spread across various device formats, while helping B2C customers become even more loyal B2B customers. Through this process, Caterpillar would be able to help target new or unknown consumers for the CAT business.

Additionally, iX was able to help CAT connect to their customers by helping them identify specific part specifications needed while in-the-field. This step helped users with the means to have parts shipped to specific geographic locations and assisting customers with establishing business relationships with their CAT dealers.

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Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

greetings@bryanrauch.com

©2020 — Bryan Rauch. All rights reserved.

©2019 — Bryan Rauch. All rights reserved.

©2019 — Bryan Rauch. All rights reserved.