Fisher-Price
Fisher-Price
Fisher-Price
Fisher-Price
Fisher-Price
Art Direction — UX — UI
Art Direction — UX — UI
Art Direction — UX — UI
Art Direction — UX — UI
Art Direction — UX — UI
Fisher-Price is a subsidiary company within Mattel which produces toys and games for infants and children, encouraging the imagination to come to life.
The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make fisher-price.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.
Fisher-Price is a subsidiary company within Mattel which produces toys and games for infants and children, encouraging the imagination to come to life.
The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make fisher-price.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.
Fisher-Price is a subsidiary company within Mattel which produces toys and games for infants and children, encouraging the imagination to come to life.
The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make fisher-price.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.
Fisher-Price is a subsidiary company within Mattel which produces toys and games for infants and children, encouraging the imagination to come to life.
The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make fisher-price.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.
Fisher-Price is a subsidiary company within Mattel which produces toys and games for infants and children, encouraging the imagination to come to life.
The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make fisher-price.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.
Bryan Rauch
Multidisciplinary Designer
Bryan Rauch
Multidisciplinary Designer
Bryan Rauch
Multidisciplinary Designer
Bryan Rauch
Multidisciplinary Designer
Bryan Rauch
Multidisciplinary Designer
©2023 — Bryan Rauch. All rights reserved.
©2019 — Bryan Rauch. All rights reserved.
©2019 — Bryan Rauch. All rights reserved.