Fisher-Price – BRYAN RAUCH

Fisher-Price

Fisher-Price is a subsidiary company within Mattel which produces toys and games for infants and children, encouraging the imagination to come to life. Mattel engaged IBM iX to partner on the redesign of the Mattel OneStore concept, bringing an omni-minded focus to the brand, highlighting compelling features, benefits, and building up customer confidence through a reimagined checkout flow. Thus becoming a new template for subsequent Mattel brands such as Barbie and Hot Wheels.

Design — UX — UI

Fisher-Price

Fisher-Price is a subsidiary company within Mattel which produces toys and games for infants and children, encouraging the imagination to come to life. Mattel engaged IBM iX to partner on the redesign of the Mattel OneStore concept, bringing an omni-minded focus to the brand, highlighting compelling features, benefits, and building up customer confidence through a reimagined checkout flow. Thus becoming a new template for subsequent Mattel brands such as Barbie and Hot Wheels.

Design — UX — UI

Fisher-Price

Fisher-Price is a subsidiary company within Mattel which produces toys and games for infants and children, encouraging the imagination to come to life. Mattel engaged IBM iX to partner on the redesign of the Mattel OneStore concept, bringing an omni-minded focus to the brand, highlighting compelling features, benefits, and building up customer confidence through a reimagined checkout flow. Thus becoming a new template for subsequent Mattel brands such as Barbie and Hot Wheels.

Design — UX — UI

Fisher-Price

Fisher-Price is a subsidiary company within Mattel which produces toys and games for infants and children, encouraging the imagination to come to life. Mattel engaged IBM iX to partner on the redesign of the Mattel OneStore concept, bringing an omni-minded focus to the brand, highlighting compelling features, benefits, and building up customer confidence through a reimagined checkout flow. Thus becoming a new template for subsequent Mattel brands such as Barbie and Hot Wheels.

Design — UX — UI

Fisher-Price

Fisher-Price is a subsidiary company within Mattel which produces toys and games for infants and children, encouraging the imagination to come to life. Mattel engaged IBM iX to partner on the redesign of the Mattel OneStore concept, bringing an omni-minded focus to the brand, highlighting compelling features, benefits, and building up customer confidence through a reimagined checkout flow. Thus becoming a new template for subsequent Mattel brands such as Barbie and Hot Wheels.

Design — UX — UI

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Bryan Rauch
Multidisciplinary Designer

greetings@bryanrauch.com