Fisher-Price
Fisher-Price
Fisher-Price
Fisher-Price
Fisher-Price

Art Direction  —  UX  —  UI

Art Direction  —  UX  —  UI

Art Direction  —  UX  —  UI

Art Direction  —  UX  —  UI

Art Direction  —  UX  —  UI

Fisher-Price is a subsidiary company within Mattel which produces toys and games for infants and children, encouraging the imagination to come to life.

The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make fisher-price.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.

Fisher-Price is a subsidiary company within Mattel which produces toys and games for infants and children, encouraging the imagination to come to life.

The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make fisher-price.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.

Fisher-Price is a subsidiary company within Mattel which produces toys and games for infants and children, encouraging the imagination to come to life.

The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make fisher-price.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.

Fisher-Price is a subsidiary company within Mattel which produces toys and games for infants and children, encouraging the imagination to come to life.

The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make fisher-price.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.

Fisher-Price is a subsidiary company within Mattel which produces toys and games for infants and children, encouraging the imagination to come to life.

The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make fisher-price.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.

fp_043b
fp_0002
fp_0001
fp_022b
fp_023b
fp_002a
fp_025b
fp_024b
fp_012
fp_013
fp_014
fp_021b
fp_64
fp_008
fp_009
fp_039
fp_0003
fp_000

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

greetings@bryanrauch.com

©2020 — Bryan Rauch. All rights reserved.

©2019 — Bryan Rauch. All rights reserved.

©2019 — Bryan Rauch. All rights reserved.