Foo Dog Brewing
Foo Dog Brewing
Foo Dog Brewing
Foo Dog Brewing
Foo Dog Brewing
Creative Direction — Design
Creative Direction — Design
Creative Direction — Design
Creative Direction — Design
Creative Direction — Design
The Foo Dog Brewing project was a pitch concept to a central Ohio entrepreneur looking to invest in small-batch, boutique beer, with the potential of gaining traction outside of regional beer festivals and brewpubs.
With Foo Dog potentially entering into an increasingly crowded marketplace for craft beer start-ups, having a pronounced visual voice which resonated with the target market was vital to the successful development of the brand. To stand apart within this competitive landscape, marketing strategies were specifically tailored to align around the Foo Dog significance in Chinese culture. This approach provided a clear path froward and allowed the team to create a distinctly unique and ownable brand.
The Foo Dog Brewing project was a pitch concept to a central Ohio entrepreneur looking to invest in small-batch, boutique beer, with the potential of gaining traction outside of regional beer festivals and brewpubs.
With Foo Dog potentially entering into an increasingly crowded marketplace for craft beer start-ups, having a pronounced visual voice which resonated with the target market was vital to the successful development of the brand. To stand apart within this competitive landscape, marketing strategies were specifically tailored to align around the Foo Dog significance in Chinese culture. This approach provided a clear path froward and allowed the team to create a distinctly unique and ownable brand.
The Foo Dog Brewing project was a pitch concept to a central Ohio entrepreneur looking to invest in small-batch, boutique beer, with the potential of gaining traction outside of regional beer festivals and brewpubs.
With Foo Dog potentially entering into an increasingly crowded marketplace for craft beer start-ups, having a pronounced visual voice which resonated with the target market was vital to the successful development of the brand. To stand apart within this competitive landscape, marketing strategies were specifically tailored to align around the Foo Dog significance in Chinese culture. This approach provided a clear path froward and allowed the team to create a distinctly unique and ownable brand.
The Foo Dog Brewing project was a pitch concept to a central Ohio entrepreneur looking to invest in small-batch, boutique beer, with the potential of gaining traction outside of regional beer festivals and brewpubs.
With Foo Dog potentially entering into an increasingly crowded marketplace for craft beer start-ups, having a pronounced visual voice which resonated with the target market was vital to the successful development of the brand. To stand apart within this competitive landscape, marketing strategies were specifically tailored to align around the Foo Dog significance in Chinese culture. This approach provided a clear path froward and allowed the team to create a distinctly unique and ownable brand.
The Foo Dog Brewing project was a pitch concept to a central Ohio entrepreneur looking to invest in small-batch, boutique beer, with the potential of gaining traction outside of regional beer festivals and brewpubs.
With Foo Dog potentially entering into an increasingly crowded marketplace for craft beer start-ups, having a pronounced visual voice which resonated with the target market was vital to the successful development of the brand. To stand apart within this competitive landscape, marketing strategies were specifically tailored to align around the Foo Dog significance in Chinese culture. This approach provided a clear path froward and allowed the team to create a distinctly unique and ownable brand.
Bryan Rauch
Multidisciplinary Designer
Bryan Rauch
Multidisciplinary Designer
Bryan Rauch
Multidisciplinary Designer
Bryan Rauch
Multidisciplinary Designer
Bryan Rauch
Multidisciplinary Designer
©2023 — Bryan Rauch. All rights reserved.
©2019 — Bryan Rauch. All rights reserved.
©2019 — Bryan Rauch. All rights reserved.