Foo Dog Brewing – BRYAN RAUCH

Foo Dog Brewing

Foo Dog Brewing is a small craft brewery founded in Lithopolis, Ohio. The brand was focused primarily as a small-batch, boutique beer, looking to gain traction outside of regional beer festivals and brewpubs. With Foo Dog entering into an increasingly crowded marketplace for craft beers start-ups, having a pronounced brand voice which resonated and spoke with authority was vital to the success of the strategy and design of the brand elements.

The goal for the marketing and promotion of the brewery was the need to stand apart from the competitive landscape, both in terms of flavor and design. By focusing on the historical significance of the Foo Dog in Chinese culture, the team was able to develop a brand story that was unique and ownable. This comprehensive brand strategy and the concept behind the Foo Dog identity fueled a cohesive message and gave birth to the first IPA on the menu.

Creative Direction — Design

Foo Dog Brewing

Foo Dog Brewing is a small craft brewery founded in Lithopolis, Ohio. The brand was focused primarily as a small-batch, boutique beer, looking to gain traction outside of regional beer festivals and brewpubs. With Foo Dog entering into an increasingly crowded marketplace for craft beers start-ups, having a pronounced brand voice which resonated and spoke with authority was vital to the success of the strategy and design of the brand elements.

The goal for the marketing and promotion of the brewery was the need to stand apart from the competitive landscape, both in terms of flavor and design. By focusing on the historical significance of the Foo Dog in Chinese culture, the team was able to develop a brand story that was unique and ownable. This comprehensive brand strategy and the concept behind the Foo Dog identity fueled a cohesive message and gave birth to the first IPA on the menu.

Creative Direction — Design

Foo Dog Brewing

Foo Dog Brewing is a small craft brewery founded in Lithopolis, Ohio. The brand was focused primarily as a small-batch, boutique beer, looking to gain traction outside of regional beer festivals and brewpubs. With Foo Dog entering into an increasingly crowded marketplace for craft beers start-ups, having a pronounced brand voice which resonated and spoke with authority was vital to the success of the strategy and design of the brand elements.

The goal for the marketing and promotion of the brewery was the need to stand apart from the competitive landscape, both in terms of flavor and design. By focusing on the historical significance of the Foo Dog in Chinese culture, the team was able to develop a brand story that was unique and ownable. This comprehensive brand strategy and the concept behind the Foo Dog identity fueled a cohesive message and gave birth to the first IPA on the menu.

Creative Direction — Design

Foo Dog Brewing

Foo Dog Brewing is a small craft brewery founded in Lithopolis, Ohio. The brand was focused primarily as a small-batch, boutique beer, looking to gain traction outside of regional beer festivals and brewpubs. With Foo Dog entering into an increasingly crowded marketplace for craft beers start-ups, having a pronounced brand voice which resonated and spoke with authority was vital to the success of the strategy and design of the brand elements.

The goal for the marketing and promotion of the brewery was the need to stand apart from the competitive landscape, both in terms of flavor and design. By focusing on the historical significance of the Foo Dog in Chinese culture, the team was able to develop a brand story that was unique and ownable. This comprehensive brand strategy and the concept behind the Foo Dog identity fueled a cohesive message and gave birth to the first IPA on the menu.

Creative Direction — Design

Foo Dog Brewing

Foo Dog Brewing is a small craft brewery founded in Lithopolis, Ohio. The brand was focused primarily as a small-batch, boutique beer, looking to gain traction outside of regional beer festivals and brewpubs. With Foo Dog entering into an increasingly crowded marketplace for craft beers start-ups, having a pronounced brand voice which resonated and spoke with authority was vital to the success of the strategy and design of the brand elements.

The goal for the marketing and promotion of the brewery was the need to stand apart from the competitive landscape, both in terms of flavor and design. By focusing on the historical significance of the Foo Dog in Chinese culture, the team was able to develop a brand story that was unique and ownable. This comprehensive brand strategy and the concept behind the Foo Dog identity fueled a cohesive message and gave birth to the first IPA on the menu.

Creative Direction — Design