Foo Dog Brewing
Foo Dog Brewing
Foo Dog Brewing
Foo Dog Brewing
Foo Dog Brewing

Creative Direction  —  Design

Creative Direction  —  Design

Creative Direction  —  Design

Creative Direction  —  Design

Creative Direction  —  Design

The Foo Dog Brewing project was a pitch concept to a central Ohio entrepreneur looking to invest in small-batch, boutique beer, with the potential of gaining traction outside of regional beer festivals and brewpubs.

With Foo Dog potentially entering into an increasingly crowded marketplace for craft beer start-ups, having a pronounced visual voice which resonated with the target market was vital to the successful development of the brand. To stand apart within this competitive landscape, marketing strategies were specifically tailored to align around the Foo Dog significance in Chinese culture. This approach provided a clear path froward and allowed the team to create a distinctly unique and ownable brand.

The Foo Dog Brewing project was a pitch concept to a central Ohio entrepreneur looking to invest in small-batch, boutique beer, with the potential of gaining traction outside of regional beer festivals and brewpubs.

With Foo Dog potentially entering into an increasingly crowded marketplace for craft beer start-ups, having a pronounced visual voice which resonated with the target market was vital to the successful development of the brand. To stand apart within this competitive landscape, marketing strategies were specifically tailored to align around the Foo Dog significance in Chinese culture. This approach provided a clear path froward and allowed the team to create a distinctly unique and ownable brand.

The Foo Dog Brewing project was a pitch concept to a central Ohio entrepreneur looking to invest in small-batch, boutique beer, with the potential of gaining traction outside of regional beer festivals and brewpubs.

With Foo Dog potentially entering into an increasingly crowded marketplace for craft beer start-ups, having a pronounced visual voice which resonated with the target market was vital to the successful development of the brand. To stand apart within this competitive landscape, marketing strategies were specifically tailored to align around the Foo Dog significance in Chinese culture. This approach provided a clear path froward and allowed the team to create a distinctly unique and ownable brand.

The Foo Dog Brewing project was a pitch concept to a central Ohio entrepreneur looking to invest in small-batch, boutique beer, with the potential of gaining traction outside of regional beer festivals and brewpubs.

With Foo Dog potentially entering into an increasingly crowded marketplace for craft beer start-ups, having a pronounced visual voice which resonated with the target market was vital to the successful development of the brand. To stand apart within this competitive landscape, marketing strategies were specifically tailored to align around the Foo Dog significance in Chinese culture. This approach provided a clear path froward and allowed the team to create a distinctly unique and ownable brand.

The Foo Dog Brewing project was a pitch concept to a central Ohio entrepreneur looking to invest in small-batch, boutique beer, with the potential of gaining traction outside of regional beer festivals and brewpubs.

With Foo Dog potentially entering into an increasingly crowded marketplace for craft beer start-ups, having a pronounced visual voice which resonated with the target market was vital to the successful development of the brand. To stand apart within this competitive landscape, marketing strategies were specifically tailored to align around the Foo Dog significance in Chinese culture. This approach provided a clear path froward and allowed the team to create a distinctly unique and ownable brand.

fd_000
fd_003
fd_008
fd_12
fd_007
fd_30a
fd_014b
fd_15
fd_13
fd_019
fd_026
fd_021
fd_16
fd_50
fd_020
fd_009

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

greetings@bryanrauch.com

©2020 — Bryan Rauch. All rights reserved.

©2019 — Bryan Rauch. All rights reserved.

©2019 — Bryan Rauch. All rights reserved.