Functional Furnishings

Art Direction — Design

The Functional Furnishings rebrand was a partnership effort with a local agency to completely redefine a dated brand message. The rebranding initiative focused on the evolution of an identity, color palette, typography, lifestyle photography.

In an effort to reach their consumers in a more thought-provoking manner, print and digital marketing campaigns were launched around the theme, "Life. Style. Design." The goal of the theme was to strengthen the Functional Furnishings voice and provide consumers with a more rewarding retail brand experience.

The Functional Furnishings rebrand was a partnership effort with a local agency to completely redefine a dated brand message. The rebranding initiative focused on the evolution of an identity, color palette, typography, lifestyle photography.

In an effort to reach their consumers in a more thought-provoking manner, print and digital marketing campaigns were launched around the theme, "Life. Style. Design." The goal of the theme was to strengthen the Functional Furnishings voice and provide consumers with a more rewarding retail brand experience.

The Functional Furnishings rebrand was a partnership effort with a local agency to completely redefine a dated brand message. The rebranding initiative focused on the evolution of an identity, color palette, typography, lifestyle photography.

In an effort to reach their consumers in a more thought-provoking manner, print and digital marketing campaigns were launched around the theme, "Life. Style. Design." The goal of the theme was to strengthen the Functional Furnishings voice and provide consumers with a more rewarding retail brand experience.

The Functional Furnishings rebrand was a partnership effort with a local agency to completely redefine a dated brand message. The rebranding initiative focused on the evolution of an identity, color palette, typography, lifestyle photography.

In an effort to reach their consumers in a more thought-provoking manner, print and digital marketing campaigns were launched around the theme, "Life. Style. Design." The goal of the theme was to strengthen the Functional Furnishings voice and provide consumers with a more rewarding retail brand experience.

The Functional Furnishings rebrand was a partnership effort with a local agency to completely redefine a dated brand message. The rebranding initiative focused on the evolution of an identity, color palette, typography, lifestyle photography.

In an effort to reach their consumers in a more thought-provoking manner, print and digital marketing campaigns were launched around the theme, "Life. Style. Design." The goal of the theme was to strengthen the Functional Furnishings voice and provide consumers with a more rewarding retail brand experience.