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GSW Worldwide

GSW Worldwide is a healthcare and biopharmaceutical advertising agency located in Westerville, Ohio. The agency embarked on a massive rebranding effort and consolidated marketing campaign which emphasized the message, “liberating ideas worldwide."

The initiative involved a thorough audit of the existing components of the heritage GSW brand and how they could evolve to align with the new brand personality, voice, core values, and message. Elements such as typography, color, and photography were entirely overhauled and given purpose to provide an opportunity to push a cohesive approach to market the agency in a competitive landscape.

Art Direction  —  Design  —  Illustration

GSW Worldwide

GSW Worldwide is a healthcare and biopharmaceutical advertising agency located in Westerville, Ohio. The agency embarked on a massive rebranding effort and consolidated marketing campaign which emphasized the message, “liberating ideas worldwide."

The initiative involved a thorough audit of the existing components of the heritage GSW brand and how they could evolve to align with the new brand personality, voice, core values, and message. Elements such as typography, color, and photography were entirely overhauled and given purpose to provide an opportunity to push a cohesive approach to market the agency in a competitive landscape.

Art Direction  —  Design  —  Illustration

GSW Worldwide

GSW Worldwide is a healthcare and biopharmaceutical advertising agency located in Westerville, Ohio. The agency embarked on a massive rebranding effort and consolidated marketing campaign which emphasized the message, “liberating ideas worldwide."

The initiative involved a thorough audit of the existing components of the heritage GSW brand and how they could evolve to align with the new brand personality, voice, core values, and message. Elements such as typography, color, and photography were entirely overhauled and given purpose to provide an opportunity to push a cohesive approach to market the agency in a competitive landscape.

Art Direction  —  Design  —  Illustration

GSW Worldwide

GSW Worldwide is a healthcare and biopharmaceutical advertising agency located in Westerville, Ohio. The agency embarked on a massive rebranding effort and consolidated marketing campaign which emphasized the message, “liberating ideas worldwide."

The initiative involved a thorough audit of the existing components of the heritage GSW brand and how they could evolve to align with the new brand personality, voice, core values, and message. Elements such as typography, color, and photography were entirely overhauled and given purpose to provide an opportunity to push a cohesive approach to market the agency in a competitive landscape.

Art Direction  —  Design  —  Illustration

GSW Worldwide

GSW Worldwide is a healthcare and biopharmaceutical advertising agency located in Westerville, Ohio. The agency embarked on a massive rebranding effort and consolidated marketing campaign which emphasized the message, “liberating ideas worldwide."

The initiative involved a thorough audit of the existing components of the heritage GSW brand and how they could evolve to align with the new brand personality, voice, core values, and message. Elements such as typography, color, and photography were entirely overhauled and given purpose to provide an opportunity to push a cohesive approach to market the agency in a competitive landscape.

Art Direction  —  Design  —  Illustration

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Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

greetings@bryanrauch.com

©2020 — Bryan Rauch. All rights reserved.

©2019 — Bryan Rauch. All rights reserved.

©2019 — Bryan Rauch. All rights reserved.