Hot Wheels
Hot Wheels
Hot Wheels
Hot Wheels
Hot Wheels

Art Direction  —  UX  —  UI

Art Direction  —  UX  —  UI

Art Direction  —  UX  —  UI

Art Direction  —  UX  —  UI

Art Direction  —  UX  —  UI

Hot Wheels is an American toy manufacturer of small-scale die-cast toy cars made popular in the late 1960s with the release of their line of muscle cars. Over the years the Hot Wheels brand has increased in popularity, including the orange flexible plastic racetracks and famous loop that became an iconic symbol for generations of children. According to Mattel, more than 800 models and nearly 11,000 variations of Hot Wheels cars have been manufactured to this day.

The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make hotwheels.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.

Hot Wheels is an American toy manufacturer of small-scale die-cast toy cars made popular in the late 1960s with the release of their line of muscle cars. Over the years the Hot Wheels brand has increased in popularity, including the orange flexible plastic racetracks and famous loop that became an iconic symbol for generations of children. According to Mattel, more than 800 models and nearly 11,000 variations of Hot Wheels cars have been manufactured to this day.

The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make hotwheels.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.

Hot Wheels is an American toy manufacturer of small-scale die-cast toy cars made popular in the late 1960s with the release of their line of muscle cars. Over the years the Hot Wheels brand has increased in popularity, including the orange flexible plastic racetracks and famous loop that became an iconic symbol for generations of children. According to Mattel, more than 800 models and nearly 11,000 variations of Hot Wheels cars have been manufactured to this day.

The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make hotwheels.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.

Hot Wheels is an American toy manufacturer of small-scale die-cast toy cars made popular in the late 1960s with the release of their line of muscle cars. Over the years the Hot Wheels brand has increased in popularity, including the orange flexible plastic racetracks and famous loop that became an iconic symbol for generations of children. According to Mattel, more than 800 models and nearly 11,000 variations of Hot Wheels cars have been manufactured to this day.

The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make hotwheels.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.

Hot Wheels is an American toy manufacturer of small-scale die-cast toy cars made popular in the late 1960s with the release of their line of muscle cars. Over the years the Hot Wheels brand has increased in popularity, including the orange flexible plastic racetracks and famous loop that became an iconic symbol for generations of children. According to Mattel, more than 800 models and nearly 11,000 variations of Hot Wheels cars have been manufactured to this day.

The intent to deliver a more consumer-centric shopping experience was crucial to the redesign success by creating a more elegant connection between commerce and content. As a key component for this initiative, the creative team sought to make hotwheels.com more relevant across all channels by highlighting key features, promoting brand benefits, and ensuring more on-trend purchases. The redesign was equally able to inspire stronger consumer confidence, while working cohesively with an evolved Mattel OneStore website.

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Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

Bryan Rauch
Multidisciplinary Designer

greetings@bryanrauch.com

©2020 — Bryan Rauch. All rights reserved.

©2019 — Bryan Rauch. All rights reserved.

©2019 — Bryan Rauch. All rights reserved.