Hot Wheels – BRYAN RAUCH

Hot Wheels

Hot Wheels is an American toy manufacturer of small-scale die-cast toy cars made popular in the late 1960s with the release of their line of muscle cars. Over the years the Hot Wheels brand has increased in popularity, including the orange flexible plastic racetracks and famous loop that became an iconic symbol for generations of children. According to Mattel, more than 800 models and nearly 11,000 variations of Hot Wheels cars have been manufactured to this day.

As part of the Mattel OneStore initiative, the branded content website and e-commerce experience was specifically redesigned around a healthy balance of supporting content and commerce material. It would also need to align with a streamlined checkout flow to align with the effort put forth within the Barbie and Fisher-Price websites.

Design — UX — UI

Hot Wheels

Hot Wheels is an American toy manufacturer of small-scale die-cast toy cars made popular in the late 1960s with the release of their line of muscle cars. Over the years the Hot Wheels brand has increased in popularity, including the orange flexible plastic racetracks and famous loop that became an iconic symbol for generations of children. According to Mattel, more than 800 models and nearly 11,000 variations of Hot Wheels cars have been manufactured to this day.

As part of the Mattel OneStore initiative, the branded content website and e-commerce experience was specifically redesigned around a healthy balance of supporting content and commerce material. It would also need to align with a streamlined checkout flow to align with the effort put forth within the Barbie and Fisher-Price websites.

Design — UX — UI

Hot Wheels

Hot Wheels is an American toy manufacturer of small-scale die-cast toy cars made popular in the late 1960s with the release of their line of muscle cars. Over the years the Hot Wheels brand has increased in popularity, including the orange flexible plastic racetracks and famous loop that became an iconic symbol for generations of children. According to Mattel, more than 800 models and nearly 11,000 variations of Hot Wheels cars have been manufactured to this day.

As part of the Mattel OneStore initiative, the branded content website and e-commerce experience was specifically redesigned around a healthy balance of supporting content and commerce material. It would also need to align with a streamlined checkout flow to align with the effort put forth within the Barbie and Fisher-Price websites.

Design — UX — UI

Hot Wheels

Hot Wheels is an American toy manufacturer of small-scale die-cast toy cars made popular in the late 1960s with the release of their line of muscle cars. Over the years the Hot Wheels brand has increased in popularity, including the orange flexible plastic racetracks and famous loop that became an iconic symbol for generations of children. According to Mattel, more than 800 models and nearly 11,000 variations of Hot Wheels cars have been manufactured to this day.

As part of the Mattel OneStore initiative, the branded content website and e-commerce experience was specifically redesigned around a healthy balance of supporting content and commerce material. It would also need to align with a streamlined checkout flow to align with the effort put forth within the Barbie and Fisher-Price websites.

Design — UX — UI

Hot Wheels

Hot Wheels is an American toy manufacturer of small-scale die-cast toy cars made popular in the late 1960s with the release of their line of muscle cars. Over the years the Hot Wheels brand has increased in popularity, including the orange flexible plastic racetracks and famous loop that became an iconic symbol for generations of children. According to Mattel, more than 800 models and nearly 11,000 variations of Hot Wheels cars have been manufactured to this day.

As part of the Mattel OneStore initiative, the branded content website and e-commerce experience was specifically redesigned around a healthy balance of supporting content and commerce material. It would also need to align with a streamlined checkout flow to align with the effort put forth within the Barbie and Fisher-Price websites.

Design — UX — UI